Custom WordPress Development

Jason Kent Wedding DJs is a WordPress site that boasts a custom theme built on the Bootstrap framework, strategically designed for optimal lead generation and marketing automation. To facilitate user interaction, a secure login system has been implemented, allowing users to manage and input details for their special day.

The backend of the website is powered by cutting-edge Web API 2 Dot Net technologies, incorporating Identity and Entity frameworks for seamless login processes and automation. To ensure data integrity, two MySQL databases are employed—one for user identity and another for event details. This robust infrastructure positions the website as a cornerstone for the business, contributing to its stellar SEO rankings for key industry terms such as “Wedding DJ” and “DJ near me.”

The efficiency of the site is further enhanced by Windows scheduled tasks, which automate reminders and streamline operations. Notably, the website seamlessly integrates with multiple Google calendars, checking DJ availability and facilitating meeting scheduling. Beyond Google Calendar integration, the backend incorporates Stripe for secure payment processing, Twilio for transactional SMS messages, and Mail Gun for efficient transactional email communication. This comprehensive integration framework ensures a smooth and efficient user experience while supporting the business’s operational needs.

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