White Cup CRM is a project I spearheaded for over two years, initially as a UI redesign before taking on the role of Lead Web Developer. Crafted specifically for distributors, this practical solution seamlessly integrates with your ERP system. White Cup CRM simplifies complexities by centralizing product, customer, and sales insights into user-friendly dashboards. Whether your team is in the office or on the move, they can effortlessly generate customer scorecards, pinpoint profitable accounts, discern purchasing trends, and monitor orders. No gimmicks—just a dependable tool to elevate your strategy for customer engagement and growth.
In bringing White Cup CRM to life, we crafted a robust tech stack tailored to meet the unique needs of distributors. Leveraging PHP and MySQL, we ensured a solid foundation for data management, complemented by the flexibility of Vanilla JavaScript and the ease of jQuery. The user interface received a modern touch with the Bootstrap 4 framework, and we enhanced functionality using grids and forms from the DevExtreme framework. Our integrations extended beyond the CRM realm – seamlessly connecting with email applications like Outlook and Gmail, syncing effortlessly with Google and Outlook calendars, and streamlining operations with popular e-commerce solutions including Shopify, Big Commerce, and Woo Commerce. This holistic approach not only strengthened the CRM’s capabilities but also fostered a seamless and interconnected user experience.
Additionally, the White Cup CRM solution is hosted on robust Amazon Web Services (AWS) infrastructure, utilizing Amazon EC2 for scalable and reliable computing power and Amazon RDS for efficient database management. This strategic use of AWS technologies ensures a secure, scalable, and high-performance environment for the White Cup CRM application.
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